Suits and Sneakers Awareness Weekend

We all hear about the huge amount of money big-time college basketball coaches make, but here's just one example of how they give back to their communities. This from the American Cancer Society website.

Held the second weekend in February each year, Suits and Sneakers is a national event that is designed to raise awareness about Coaches vs. Cancer and the importance of cancer prevention and early detection. Coaches and coaching staff are encouraged to wear sneakers with their suits while coaching games during this weekend to remind college basketball audiences about the many ways people can reduce their risk of cancer, like eating right, exercising, making healthy lifestyle choices, and following the American Cancer Society's recommended cancer screening guidelines. The event is promoted by the National Association of Basketball Coaches and the American Cancer Society, generating coverage on televised games and in arenas across the country. This year, Suits and Sneakers will be held February 9-11, 2007.

Referees also participate in this initiative, donating part of their game fees to the American Cancer Society.

Thanks to my friend at NCAA Hoops Today for yet another tip and his support of this site.